Despite increased costs and hassle, theatregoers still believe that the communal experience of theatre is special and irreplaceable
A month ago, I asked the readers of this newsletter: Are you seeing more or less theatre right now – and why?
While there’s a prevailing belief that some fans of the performing arts were seduced by streaming at the peak of COVID and have stayed on the couch since, many readers emerged from isolation and bubbling with an expanded belief that the communal experience of theatre was special and irreplaceable. For destination theatres, that’s higher prices for hotels and travel. But even people who are going out for an evening locally might find a price hike at a favourite pre-show restaurant makes them cut down on what was once a regular habit.
“Getting around this city is akin to going to the dentist,” says one downtowner, who admitted he’s staying home with Netflix instead for that reason.A number of readers said they simply weren’t hearing about certain shows that they would have liked to see until they were over, and that some theatre companies had totally fallen off their radar.
But it’s also clear from the e-mails I received that many theatres companies aren’t doing the best job getting the word about their shows out, either, by: pushing seasons announcements later and later; communicating their values more clearly than what their plays are about; and skrimping on websites that are extremely hard to navigate.
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