Nestle to appeal ban on ‘Incredible Burger’ branding in Europe GlobeBusiness
This translation has been automatically generated and has not been verified for accuracy.Nestle said on Monday it would appeal a Dutch court’s ruling that prohibits the Swiss food giant from selling its plant-based burgers in Europe under the “Incredible Burger” name after a challenge from U.S.-based Impossible Foods.
In its ruling, the court agreed that Nestle had infringed Impossible Foods’ trademarks and prohibited the KitKat-maker from using the “Incredible” name throughout Europe, giving it four weeks to withdraw its products from shelves or face 25,000 euros a day in fines.“We are disappointed by this provisional ruling as it is our belief that anyone should be able to use descriptive terms such as ‘incredible’ that explain the qualities of a product.
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