Investors will be hoping the billionaire activist will revive the consumer goods giant’s share price
Activist investor Nelson Peltz's Trian Fund Management has bought an undisclosed number of shares in Unilever. Picture: BLOOMBERG
It is Peltz’s latest intervention in a major consumer goods company and he is likely to push Unilever for a bigger revamp of strategy after an unsuccessful £50bn bid to buy GSK’s consumer healthcare arm in January, Unilever’s third attempt. Peltz, who runs New York-based Trian, is known for his interest in consumer-orientated firms and proposing operational changes at the hedge fund's portfolio companies. He has previously been on the boards of Procter & Gamble, Mondelez and Heinz.
“Nelson Peltz is a man with extensive experience of taking activist stakes in some of the largest consumer companies in the world and has been enormously successful doing so,” Martin added.Unilever has already taken some steps to cut costs by consolidating its headquarters in London and getting rid of some slower growing businesses like its Lipton tea brand.
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