United States senators have a new idea to boost struggling local news outlets in their home states: Ads from the federal government. Nearly three-quarters of them have signed a letter to the Trump administration.
Nearly three-quarters of the US Senate have signed a letter to the Trump administration encouraging various agencies to"increase advertising in local newspapers and on broadcast stations in order to help ensure they are able to continue to operate throughout the Covid-19 pandemic."More than half of the members of the US House of Representatives have lent their names to a letter endorsing the same idea earlier this week.It remains to be seen whether federal agencies will follow through.
Local television stations, with newscasts that blanket the country and help lawmakers reach their constituents, are also facing budgetary constraints.Elected officials have responded with several different proposals for local news lifelines. Some lawmakers want funds for local media to be included in any future stimulus package, for example.The idea that has gained the most traction, by far, is the federal advertising proposal.
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