Ne-Yo's 'Because of You' Is Surging, and It's All Because of TikTok

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Ne-Yo's 'Because of You' Is Surging, and It's All Because of TikTok
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Ne-Yo's 'Because of You' surges thanks to TikTok

Working frequently with the Norwegian duo Stargate, Ne-Yo got a lot of mileage out of just a few sounds. He was especially enamored with a pretty, almost harpsichord-like keyboard; you’ll hear it in “So Sick,” “Sexy Love” , “Let Go,” “Because of You,” and “Miss Independent,” among others.

Ne-Yo would often sing against those bubbling keyboard lines with little other melodic accompaniment, meaning his tracks could often be distilled into simple, aching piano ballads. His voice was airy and slicing, reaching back to the likes of Ralph Tresvant and Michael Jackson, capable of darts and pirouettes that matched well with lithe dance moves.

“Because of You” is one of several Ne-Yo tracks, including “So Sick” and “Addicted,” that present love or lust as a habit-forming narcotic. It’s a theme that listeners connected with: “Because of You” is certified double platinum.

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