The commercial the New Democrats launched across the country last week featured union leaders describing Poilievre as a career politician who ‘has never been a worker and never stood with workers’ while the Conservatives countered that attack by releasing an ad of their...
New Democrats and Conservatives have both launched television ads that attempt to define Tory Leader Pierre Poilievre to union voters, a group politicians see as having increased power in the next federal election.
After showing images of late night workers such as nurses, servers and truckers, the Conservative party ad closes with a tag line: “after the night, no matter how long or dark, comes morning” as Poilievre appears on screen, smiling in a field at dawn. Federal parties have ramped up their efforts to court union votes as the labour movement experiences a renaissance, said George Soule, former NDP communications director, who is now a principal at the strategic communications firm Syntax.
But New Democrats point to his absence on picket lines and his silence after Canada’s two railways locked out its unionized workers, citing them as evidence that Poilievre is a “phoney, fake and fraud.” His party also supported a bill banning replacement workers, while vowing to keep the law in place if Conservatives form government.
The Conservatives and New Democrats will soon go head-to-head in another way – at the ballot box in an upcoming by-election in a Winnipeg riding with a history of strong labour and New Democrat ties.
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