The subscription service, featuring the 'Keeping Up With the Kardashians,' 'Real Housewives,' 'Million Dollar Listing' and 'Below Deck' franchises, among others, is now available in 14 countries.
"Our direct-to-consumer launches in The Philippines, Hong Kong and Singapore – along with improved functionality on the platform – are two key milestones for hayu," said Hendrik McDermott, senior vp, branded on-demand, NBCUniversal International. "Now available in 14 markets, hayu has distinguished itself as the must-have, all-reality service – built upon the foundation of NBCUniversal’s expertise producing top-quality reality programming and the best third-party content.
Hayu launched in the U.K., Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. It then became available in Canada in September 2018 and the Benelux countries in December 2018. The service's monthly, no-contract fee after a trial period is 149 Philippines pesos in The Philippines, HK$40 in Hong Kong and SG$4.99 in Singapore.
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