NBCUniversal ad sales chief says Peacock will focus on innovating ad formats - Business Insider

Comcast and NBCUniversal's streaming service Peacock will focus on innovating ad formats to balance ad effectiveness and user experience:

Business Insider Intelligence

Here are some of the preliminary advanced TV ad formats that will be available to marketers on Peacock: Prime Pods — 60-second ad pods — run during the first or last break of a show, designed to reduce ad load and programming interruptions.Binge ads will allow brands to sponsor an episode of ad-free viewing for bingewatchers.

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