“Night Court,” the NBC sitcom that was recently rebooted, enjoyed its heyday after its debut on NBC’s Thursday-night schedule in 1984. But NBCUniversal is hoping the retooled comedy will lead Madis…
which is taking its nascent ad-supported tier to media agencies and marketers. And Alphabet’s YouTube is also increasing its efforts to be part of the mix.
The ability to knit together the broad-reach power of traditional broadcast with the consumer-targeting technology of ad-supported streaming may provide a critical difference during a difficult time. Netlfliix and YouTube lure big crowds, to be sure, but most of them watch what they want at moments of their own choosing. NBC and its rivals still lure large, simultaneous crowds to a single piece of content shown at a specific moment.
The bulk of advertising on the linear broadcast of “Night Court” has come from streamers, pharmaceutical manufacturers, auto marketers and restaurants, according to data from iSpot, an audience-measurement company. Many of the sponsors, which have in recent weeks included Pfizer, Subaru, Lexus, Home Depot and Procter & Gamble, have also bought ads for subsequent streaming sessions of the show on Peacock.
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