NBA: Which media giant has streaming rights to the finals?

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NBA: Which media giant has streaming rights to the finals?
Boston CelticsAlexandra CanalNBA Finals
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The NBA Finals is taking place, with the Boston Celtics and Dallas Mavericks battling for the championship. As millions of fans around the globe tune in to...

The NBA Finals is taking place, with the Boston Celtics and Dallas Mavericks battling for the championship. As millions of fans around the globe tune in to witness this showdown, a question remains: Which major media company has secured the privilege of broadcasting these games?

So over the last 5 to 10 years, sports consumption has been defined by an increase in optionality for the fan and ultra personalization.And what we're trying to do is make sure that no matter where the fan is that we're meeting them, where they are, that we're customizing what they're seeing, the teams are seeing the players are interested in based on their preferences.We very much like the fact that our uh finals are on traditional network television.

Now, Amazon will be a streaming exclusive package, but notably, this leaves out Warner Brothers Discovery TNT Network, which has carried the game since 19 8940 years.At the end of the day though, they're just not paying up and that's what these other networks are doing and sports content, it's viewed as sticky, that's inflated the rights across the board.

What if Warner Brothers all did not get that deal done and you really did end this relationship, which, as you know, more than 40 years, yeah, there's been mixed reviews on the street now, for the most part, people say this would be bad because the fact that they have the NBA, it allows them to bid higher for their carriage fees or the rights that other cable networks pay to them.So if you're talking about spending upwards of 2.

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