NBA Preparing To Sell Rights To Streaming Games With Bidding Starting At $1 Billion - RealGM Wiretap
The NBA is preparing to sell a package of streaming-only games under its next media rights package with the bidding to likely start at $1 billion per year.
Under the current deal signed in 2014, streaming comes under the league’s own media platforms, ESPN, TNT, and the various regional sports networks showing local games.“Amazon is locked and loaded for a shot at the NBA,” said a source.The NBA is set to come off its nine-year, $24 billion deal with Disney and Turner that pays $2.6 billion per year. With an additional $1 billion in streaming, the league could get close to $7 billion per year in annual rights fees.
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