With NBA season starting today, Adam Silver’s push to restore the value of games may please rights bidders but could lead to more player injuries.
With the new season tipping off today, there are two different competitions vying for your attention on and off the court.
And no wonder: The NBA is the No. 2-rated sport behind the NFL, albeit a very distant second. Nevertheless, this is the last major rights deal that will come up for quite some time, so this is a tremendously valuable property. Which puts you, Adam, in the catbird seat, capable of securing an exponential increase over the last deal when it expires at the end of the 2024-25 season. The ratings for the 2022-23 regular season tell the story: The 1.
But in addressing the NBA regular season's biggest challenge, you have truly outdone yourself. First came the introduction last month of the league’s new “,” which subjects teams to a system of fines that can total up to $1 million per game for benching healthy athletes to rest them or as a preventive measure to avoid injury.
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