More than 3,000 theaters will be participating in the first ever National Cinema Day on Saturday, Sept. 3, with theaters selling tickets for every movie — including more expensive formats like IMAX and 3D — for only $3
The flat $3 price for any movie in any format is also meant to encourage moviegoers to check out premium formats such as Dolby and IMAX.
"It's an opportunity to get people to try out the new technologies and see how they like it," Brenneman says.The movie holiday will be held on Saturday, Sept. 3.You can get your tickets by visiting your local theater's box office, including top chains like AMC and Regal, or by going to online ticket brokers.
"My one piece of advice is to buy your tickets in advance," she says."If there's a specific movie or a specific technology you're excited about, buy those tickets early."There are thus far no plans in place to repeat National Cinema Day next year, but Brenneman says the hope is this won't be a one-off event.
"We'll work really closely with all of our partners to make sure that we evaluate the successes this year and figure out how we can build it even better for everyone next year," she says.
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