Nate Hinton Is Not Just a Publicist, He's a Champion of Your Favorite Emerging Designers

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Nate Hinton Is Not Just a Publicist, He's a Champion of Your Favorite Emerging Designers
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'We're going to talk about your clothes in a different way. We are not going to allow people to tell us what to do. We're not going to be dictated by anyone's rules and we are going to win.'

Author:Maria BobilaUpdated:Sep 3, 2019Original:Sep 3, 2019Here at Fashionista, we're passionate about covering all the ways that the industry is changing for the better. That's why we wanted to honor the forces working tirelessly to reshape what it means to work in fashion and beauty. With our new annual series, Fashionista Five, we'll be doing just that by highlighting five people whose work we've admired over the past year.

In September, Pyer Moss will return to New York Fashion Week after taking last season off, and while that decision was certainly risky, the brand's return ranks as one of the most highly anticipated shows on the calendar. When I spoke to Hinton over the phone, he'd just booked the venue: Staying true to Jean-Raymond's Brooklyn roots, the fashion crowd will trek to the borough's famous Kings Theatre to witness the new collection.

"They happen to be designers who are emerging and growing right now," says Hinton. "They're all expanding and getting new business. And I like to think that I had something to do with that. If you're trying to break into this business and break down barriers and be accepted and build a loyal fan base, you cannot do the exact same thing that people have been doing for the last 20 years because the landscape and all industries in society alone has changed.

He got a job at PR Consulting and began working with Altuzarra, Acne Studios and Brut. But after a year, he was let go, and then within three months, he was hired by KCD, where he worked on Carven, Miss Wu , Tommy Hilfiger, Public School and Victoria's Secret. "If I had to pick a place that taught me the most and that gave me the best experiences, it was definitely KCD," recalls Hinton, adding that co-founder Ed Filipowski helped ignite his entrepreneurial spirit.

Four employees work under Hinton and he utilizes freelancers as well, especially during New York Fashion Week. With a lean team, The Hinton Group is able to place utmost importance on clients' businesses. "I want to affect your actual bottom line, which is sales. I want to help you make money. I don't want to just take your money on retainer every month and say, 'Oh, I got this person to wear your clothes,'" says Hinton.

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