Maclean, a wine writer, struggled with the idea of going sober but found reaching for a bottle of wine to solve her problems was not healthy. Therapy and self-reflection helped her find moderation
Wine critic Natalie MacLean says she now finds power in being more discerning with her drinking habits and calls out 'wine mom' culture and sexist marketing tactics designed to keep women drinking – and overdrinking.After years of making her overdrinking habits fodder for her writing, the bestselling author and award-winning journalist was forced to take a look in the mirror and come to terms with her participation in “wine mom” culture.
In your book, you talk about becoming aware of the sexist marketing tactics used to sell wine to women. Can you tell me about some of these tactics? The message is that women need a reason to have a drink, whether it’s a girl’s night out, a fancy occasion or rewarding themselves. No one asks a man why he wants to have a drink – he has one because he wants one. What’s happening on those labels is that they are profiting from our powerlessness. No one’s thanking mom, so mom will thank herself with another glass of wine, and then another one and then another one. But I think we have power as consumers – we vote with our dollars.
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