Napa Valley's 'Open The Cellar' Sale Offers Hundreds of Rare Bottles Online

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Napa Valley's 'Open The Cellar' Sale Offers Hundreds of Rare Bottles Online
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We have a feeling bottles are going to go very fast.

Faced with closed restaurants and tasting rooms, wineries are also exploring innovative ways to get bottles into the hands of quarantined customers, and in Napa Valley, today and tomorrow, that means a massive online wine sale featuring many bottles that—under normal conditions—would be extremely difficult to buy online.” event—which runs from 10 a.m.

“Take pride in knowing that each purchase supports the employees and small family businesses of Napa Valley,” the event adds. “With their tasting rooms being closed it's had a big impact on their businesses,” Teresa Wall, NVV senior director of marketing communications, said. “In response to this, we came up with the idea to bring our members together. Many wineries are offering promotions right now, so in order to stand out we knew that our offers had to be special and unique. That’s the idea behind ‘Open the Cellars.’”—where the list can be sorted by winery name, varietal, and vintage.

Also keep in mind that supplies are limited and some bottles may move fast. As we covered last week, many isolated wine lovers have been spending their free time at home scouring for hard to score bottles causing interest in fine wine to actually increase during the coronavirus outbreak. As a result, don’t be surprised if the most interesting bottles and best deals sell out rapidly.

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