.AuroraJames is calling upon retailers to dedicate shelf space to majority black-owned businesses.
As fashion asks itself how to do better with matters of racial equality in the aftermath of George Floyd’s death, one New York-based fashion designer is offering big retailers a game plan.
“We are all trying to figure out at every level what we can do to help. There are real and serious changes that need to happen across this country,” James told WWD. “The first thing I’m asking for is economic equality. As a business owner and retailer myself, I’ve seen the devastation black business owners have been dealt. During the pandemic they are the demographic most likely to be closing businesses during this time.
While the 15 Percent Pledge was hatched on Instagram only late last week, James is already in discussions with companies including Rent the Runway and Heyday about signing on. “We are not asking people to do this overnight, that’s not possible,” the designer added. “It’s going to mean that they will start looking around and taking stock of what brands and businesses are available. It’s about asking what kind of economic support they can pledge to help some of these businesses develop.”
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