The eight Mytheresa models may have different backgrounds and careers, but they're all luxury lovers.
“Online luxury shoppers are often professionals with a busy lifestyle, and thus, they get inspired by other people who have achieved something, whom they admire or who are good at what they do. We wanted to capture this idea with our new campaign,” he said.The campaign, which breaks Wednesday on Mytheresa channels, was directed by the retailer’s chief creative officer, Julian Paul, and photographed by Jana Gerberding.
Kliger said menswear accounts for more than 12 percent of the overall Mytheresa business, with outerwear and sneakers among the biggest categories. “What is really exciting is that we see an ongoing trend toward loafers, jackets and bags with our menswear customers,” he added. As reported last month, Mytheresa posted a 7.8 percent uptick in gross merchandise value to 215.9 million euros in the second fiscal quarter.Although the rate of growth was slower compared with the first quarter, Kliger said Mytheresa’s top customer base is “as strong as ever,” with around 3 percent of big spenders regularly generating 35 percent of sales. He described the slowdown in growth as temporary, and said that January and February were already showing improvement.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
No, Otto Desć wasn’t an Oscars icon. He’s an SF tech mascot.This supposedly legendary figure wasn’t a real filmmaker, he wasn’t even a real person.
Read more »
2024 Subaru Crosstrek Quiets Down and Softens UpThe 2024 Crosstrek gets an exterior redesign and some much-needed improvements in comfort.
Read more »
Big Gigantic, Magic Giant and the Best Concerts in Denver This WeekBig Gigantic gets even bigger this weekend!
Read more »
Jimmy Garoppolo leaves 49ers for Raiders in free agency, per reportJimmy Garoppolo is leaving the 49ers for the Raiders as NFL free agency gets underway.
Read more »
Camp Yellowjackets Transforms Fair Market Into Spooky SXSW ExperienceA carving station serving 'definitely not people' was one of the highlights at the yellowjackets96 pop-up at Fair Market. SXSW
Read more »
Oaxacan StuffingThis stuffing gets its sweet-spicy flavor from chiles, fennel, prunes, and cumin.
Read more »