My Month of Flagships: New Belgium Fat Tire -- The amber ale that built one of the country's biggest craft breweries. craftbeer beertwitter FlagshipFebruary
itself. I certainly remember entire years of drinking it in college bars in mid-2000s Illinois, surrounded by people who thought it was a product from the nonexistent “Fat Tire Brewery.
That quote, however, also captures exactly why it became so much harder in the 2010s to continue selling a beer that had never declined in quality: If craft-curious beer drinkers were originally drawn to Fat Tire for its “sense of balance,” then those same drinkers today have increasingly conditioned themselves to seek out anything but. When every hype style in the beer world encourages extremes of flavor, you’re almost better off being “overly” malty, hoppy, bitter, alcoholic or sweet.
On the nose, this is malt-forward, with the suggestion of mild sweetness, light caramel and gently toasted bread crusts. There’s also a nuttiness as well, though—a slightly cocoa-y character that, if you were blindfolded, would give you a clue to that deep amber color.beer in terms of assertiveness—it’s a very pleasant one that prizes balance and a lack of rough edges over intensity of flavor.
Drinking a Fat Tire in 2020, though, you find yourself being able to see both why this beer propelledto its status as one of the country’s biggest craft breweries, and why it’s much more difficult to sell today. It feels like an amber ale that was built to convert those who had never experienced the world of “full-flavor” beer, but it’s also easy to see how those same people could eventually feel like their taste buds had outgrown it.
But when you just want that round, malty smoothness, Fat Tire is still there for you, dependable as it’s ever been.for much more drinks writing.
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