My Favorite Black-Owned Beauty Brands | Well+Good

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My Favorite Black-Owned Beauty Brands | Well+Good
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5 Black-owned hair, skin, and nail-care brands our beauty writer can't live without

With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products they’re betting you’ll love. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Happy shopping!Frivolous as it may sound, beauty is my happy place.

For so long, Black women have been told their looks aren't enough. . For me, using beauty brands founded by Black women celebrates the beauty that we have always radiated. Regardless of what anyone may think or do, we've got us. And that will never change. There are five Black-owned beauty brands that I hold near and dear to my heart. They play crucial roles in my routine and make me feel so good every time I use them. Learn about and shop them below., I fell in love. The packaging is gorgeous, and its glass, gold-lidded jars let you know how luxe the product is before you even dive in. Once I started using the products, it was game over—I knew I'd never be able to live without them.

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