'Although the marketing may be aimed at men, the line’s literature openly states that despite the differences between men’s and women’s skin, there is no consensus on what works better'
Photo: Photograph by Hannah Whitaker; makeup by Robert Reyes at MAM-NYC I am suspicious of any beauty product geared toward men, the implication of course being that so-called women’s products puncture the male id, and to be a man is to be a manly one — meat, sex, and sweat. I love meat, sex is way too complicated, and I like the concept of sweat. But who fucking cares? To live by gender stereotypes is to live by arbitrary restriction, and life is boring enough.
West’s are different — if you are a man just starting out on the sacred pathway of skin care, they make a good beginning. No muss. No fuss. I particularly liked the “Core Collection” of cleanser, moisturizer, and recovery cream. Each was neither mussy nor fussy nor full of itself; they’re the kind of products you want to use when you are in an amorphous hotel room that makes you feel amorphous, and you don’t want to lug around a lot, and any feeling of beauty is impossible anyway.
$25 at West Skincare Buy West Skincare Facial Moisturizer $35 I like the moisturizer for many of the same reasons I like the cleanser. It is a product without pretension or false hope. It works into the skin easily and spreads nicely so there is no goop effect on the cheeks or forehead. It leaves no residue, is not oily, and just the right amount of creamy.
West suggests an up-to-three-times-a-day regimen — cleanser, moisturizer, and SPF in the morning; cleanser, moisturizer, and recovery cream post-sweat; scrub, cleanser, mask, recovery cream, moisturizer at night . I would skip the post-sweat whether you sweat or not; twice a day requires enough vigilance, and will do you fine. Like the Core Collection products, I found the mask thin and easy to apply — which is why I wasn’t sold on it.
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