.Levis and Barbie Ferreira collaborated on new 501s:
). This K-Pop-fashion takeover coincided with Korean cultural breakouts in other media, such as the success of shows like "Squid Game" and films like "Parasite.
" "We're at this tipping point where Korean influence is at the epicenter of the cultural zeitgeist," said Alison Bringé, chief marketing officer at fashion consultancy Launchmetrics. "Brands are looking for ways to activate on a global level, and Korean talents deliver that." {Please note: Occasionally, we use affiliate links on our site. In no way do either affect our editorial decision-making.
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