The new guidelines for marketing sustainability:
. The latter's skin-care line will now fall under the private label of Credo, and will be sold online and in-store among vetted brands like EleVen by Venus Williams and makeup brand Exa.
"I believe fundamentally that there needs to be a leading activist retailer to steer the way in clean beauty," says Follain founder and CEO Tara Foley. "I believe Credo is the right one to do that, and so I was very excited to partner with them and add to everything we've built over the years.
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