An Egyptian supermarket owner shows bottles of Egypt's local beverage brands Spiro Spathis and Diva Masr at his store, in Cairo, Egypt September 1, 2024.
Coca-Cola and rival PepsiCo spent hundreds of millions of dollars over decades building demand for their soft drinks in Muslim-majority countries. But now, local sodas are emerging as real competitors amid boycotts of the brands as symbols of America, and by extension Israel, at a time of war in Gaza.An Egyptian supermarket owner shows bottles of Egypt's local beverage brands Spiro Spathis and Diva Masr at his store, in Cairo on Sept. 1.
"With the boycott, one can play a part by not contributing to those funds," Hassan said. Instead, she served her wedding guests Pakistani brand Cola Next. Consumer boycotts date back at least as far as an 18th century anti-slavery sugar protest in Britain. The strategy was used in the 20th century to fight apartheid in South Africa and has been widely wielded against Israel through theProtesters at universities across Canada and the U.S. are demanding an end to Israel’s war against Hamas in Gaza amid a growing humanitarian crisis — and want their schools to divest from companies they say profit from the conflict.
An Egyptian supermarket owner arranges different Pepsi and Coke products on the shelves in Cairo this week. Consumer boycotts have been targeting the brands as symbols of America, and by extension Israel, at a time of war in Gaza. In recent years though, Muslim-majority countries with young, rising populations have provided some of the soda giants' fastest growth. Now, both Pepsi and Coke are losing ground to local brands.
Exports of Egyptian cola V7 have tripled this year compared to 2023, founder Mohamed Nour said in an interview. Nour, a former Coca-Cola executive who left the company after 28 years in 2020, says V7 is now sold in 21 countries.
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