'He really kind of blew it': Experts say Elon Musk's meeting with Twitter advertisers revealed massive flaws in his leadership
on Thursday the platform could lose billions next year and bankruptcy would not be out of the question.and has essentially built Tesla and SpaceX from the ground up, but experts warn Twitter is an entirely different animal.
"His experience with his other companies is not translating to Twitter," said Angelo Carusone, president of the watchdog organization Media Matters for America."At Tesla and SpaceX he's worked with a static product. Twitter is a dynamic organism. It's not a machine you can tinker with, it's a product made up of people."
At any other company it would be easier to focus on boosting profits by improving the product, but social media expert"He doesn't seem to understand the needs of a social media company," Schaffer said, noting Musk appeared to concerns related to brand safety on Wednesday."Hate speech and moderation aren't a big priority for him unless it impacts the bottom line.""In the past he seems to have operated as some kind of authoritarian one man show," Schaffer said."Social media inherently requires diversity in managing the needs of the company, listening to the needs of users and advertisers."On Wednesday, Musk promised he will move fast and try many features that might fail.
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