Music video director Hannah Lux Davis went from doing makeup to breaking records with Ariana Grande via CNBCMakeIt
div > div.group > p:first-child"> This was the concept that put Hannah Lux Davis on the map as a music video director when the video for"Love Me" was released in 2013.
But before she was writing creative treatments for Wayne and smashing records with Grande, Davis says she had to create opportunities for herself."There was a time when I literally said yes to everything," Davis tells CNBC Make It. After film school, Davis worked as a production assistant on music videos and commercials, but she says she found that role wasn't setting her up for success. An entry-level position, production assistants can be responsible for tasks like getting coffee, shuttling crew and equipment or making copies. Davis felt it"was not going to be the path for me to sort of continue to grow or really get into the conversations with the people I needed to be in conversation with.
Enter the underwater bedroom idea. Convinced she wasn't going to book the gig, Davis submitted what she calls a"balls to the wall, here's like a word vomit of ideas" treatment.After that, one collaboration led to another: Lil Wayne, Drake and Future; Ciara and Nicki Minaj; Nicki Minaj, Jessie J and Ariana Grande. Davis says it all comes back to her willingness to try anything starting out.
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