Music Mega-Manager And Taylor Swift Foe, Scooter Braun, Announces Retirement

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Music Mega-Manager And Taylor Swift Foe, Scooter Braun, Announces Retirement
Taylor SwiftScooter Braun
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Kelby Vera is a Senior Reporter for HuffPost's Trends team and is based in Los Angeles. Her work has appeared in Hollywood Life, Vice, Paper, and DailyMail.com, focusing on entertainment, pop culture, and U.S. politics.

has announced his retirement from managing artists, years after reportedly stepping back from his role shaping the careers of artists likeon Monday, where he said he was shifting his focus toward his family and his role as CEO of HYBE America.“I have been blessed to have had a ‘Forrest Gump’-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen,” he wrote.

Braun’s reputation as a star-maker began to be overshadowed by intra-industry controversy in 2019 after he acquired the rights toThe “Love Story” singer characterized Braun’s business move as a personal attack, calling herself the victim of the industry bigwig’s “incessant, manipulative bullying” inThe feud, bolstered by Swift’s faithful fanbase, would endure for years and also prompted the singer to start rerecording her first six albums in an effort to reclaim ownership of her music.

In 2020, he was able to sell Swift’s early catalog to Shamrock Capital for $300 million. The next year, he offloaded his investment group, Ithaca Holdings, to K-Pop juggernauts HYBE for a staggering $1.05 billion.

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