More details are expected soon.
The confluence of gaming and music continues as— a producer known for working with the likes of Lady Gaga and Beyoncé — has announced a new game studio. Called Genpop Interactive, the studio’s ambitious goal is to “drive forward the next-gen of music, fashion, and gaming culture.”
To start, the studio — which currently has a headcount of more than 25 developers — will be making a “third person shooter with novel movement and combat mechanics.” The studio’s first round of investors includes Ed Fries, co-creator of the original Xbox, and Japanese entertainment firm Good Smile Company.
At a time when low risk tolerance among established studios has resulted in predictable re-releases capitalizing on millennial nostalgia, Gen-Z is eager for new IP that speaks to them, and has a long legacy that defines their generation. Major studios have become complacent, relying on giving thetreatment to their old IP with their publicly traded necromancy. We aren’t just on a mission to create the next great game, but nurture the generation of popular culture.
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