In the realm of good downtown retail news, the stories are typically predictable. A flashy bar concept opens up on Euclid.
The Museum of Illusions opens Friday in the May Building downtown. It could be a boon to Public Square 's foot traffic.
“The addition of the Museum of Illusions to Downtown will be fantastic," Audrey Gerlach, vice president of economic development at Downtown Cleveland, Inc., told Scene in December."It will create a nice connection between Euclid Avenue and Public Square, and offer a unique, year-round experience for people of all ages.
Both museum staff and downtown boosters hope the spot can help respond to the growing need for all-ages attractions in Cleveland's city center. Filling about 9,000 square feet with a wraparound series of low-lit hallways and breakout rooms, the actual experience itself conjures both a kind of hilarity with eye trickery and, to the adult crowd, a sense of nostalgia.
The whole trip, as suggested by camera icons that dot the floor, is undeniably—and maybe a tad bit too suggested at times—ripe for social media. But will families show up as predicted? Bespoke, niche concept museums not affiliated with any Cleveland institution are rare in the city center, which means the whole draw could ride nicely for a while on novelty. Moreover, the museum's admission prices—$24 for adults, and $22 for kids—could be a little high for some.
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