Muji wannabe’s $1 bln IPO tests power of mimicry

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Muji wannabe’s $1 bln IPO tests power of mimicry
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Miniso, Muji's Chinese rival, is considering an IPO worth up to $1 billion. Convincing investors that its valuation belongs with slick Tokyo peers, not 100-yen stores, will be its next challenge: sharonlamhk

Chinese budget household and consumer goods retailer Miniso is seeking an initial public offering that could raise around $1 billion, Bloomberg reported on June 25, citing sources. Refinitiv publication IFR reported on June 25, citing people with knowledge of the matter, that Miniso was considering raising $500 million with an IPO. The company has not commented.

Tencent and Hillhouse Capital invested 1 billion yuan in 2018. The company also said it aims to enter 100 countries and regions by 2022, with an annual revenue of 100 billion yuan and 10,000 stores worldwide. The market for “variety stores” in the Asia Pacific region was worth $38 billion in 2018, according to Euromonitor International.

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