'Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings.'
“Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings.”Network star Rachel Maddow reportedly took a pay cut and has returned to working five nights a week after doing her show only one night a week for months. Maddow was obviously brought back in an effort to prop up their sagging ratings but it clearly hasn’t worked so far.
Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings. By comparison, Fox News Channel averaged 353,000 demo viewers during primetime and ratings-challenged CNN even managed an average of 118,000 demo viewers to almost double MSNBC.
“Advertisers seek the 25-54 demo because media consumers in that age range generally have money to spend and are not necessarily locked into brand loyalties. Younger demos have less discretionary money to spend, and older demos are more established in their consumerism habits,” McCall told Fox News Digital.to have only 63,000 viewers in the key demo during primetime is shocking. The population of Missoula, Montana is bigger than that.
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