Debbi Fields’s working-mom persona made her brand stand out: She, just as much as her cookies, conveyed the enticing idea, or wholesome memory, of a caring mother’s quest to create the best for her family
Debbi Fields’s working-mom persona made the brand stand out: She, just as much as her cookies, conveyed the enticing idea, or wholesome memory, of a caring mother’s quest to create the best for her family. Her image as a successful businesswoman straddled the period’s blurring line between traditional feminine expectations and the growing class of American working women.
One Smart Cookie: How a Housewife’s Chocolate Chip Recipe Turned Into a Multimillion-Dollar Business. For Pooja Bavishi, it wasn’t Fields’s mall-famous chocolate chip cookies that changed her life but the white chocolate cheesecake that she, at around 10 years old, watched Fields bake on. “It’s my earliest baking memory,” says Bavishi, who now runs the Brooklyn-based ice cream company Malai. Not only did the cheesecake look amazing, but Fields seemed so confident in the kitchen — and she was nothing like Bavishi’s expectations from seeing the chain at her North Carolina mall.
“Here I was a kid with no money, no formal education, and no job experience… All I had was a dream and a recipe, and I built a business out of it,” Fields
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