MrBeast's new reality show, 'Beast Games,' has drawn criticism for its partnership with fintech company MoneyLion. Consumer advocates warn that MoneyLion's cash advance services, promoted during the show, resemble payday loans and could exploit vulnerable viewers.
Jimmy Donaldson, the popular YouTube video maker known as MrBeast, is facing scrutiny over a partnership with fintech company MoneyLion in his new reality show, ' Beast Games .' The show, which premiered on Prime Video on Thursday, features 1,000 contestants competing for $5 million. Viewers are encouraged to scan a QR code during the show for a chance to win $4.2 million in a sweepstakes run by MoneyLion. MoneyLion offers cash advances, often for a fee, to workers living paycheck to paycheck.
Consumer advocates warn that these early payment services operate like payday loans, potentially trapping users in a cycle of debt. They also express concern about MoneyLion's suitability as a partner for MrBeast, given its target demographic and the potentially harmful impact on younger audiences
ENTERTAINMENT BUSINESS FINANCE CONSUMER AFFAIRS Mrbeast Beast Games Moneylion Payday Loans Consumer Advocacy Youtube Reality TV Fintech
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