Sept. 3 will mark the first-ever NationalCinemaDay, where theaters will allow people to see a movie for just $3 or less
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Cinema Foundation president Jackie Brenneman. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
Normally, Hollywood studios and cinema operators would be loathe to shave their prices so dramatically, and especially on a Saturday.Historically, Labor Day weekend is always slow at cinemas as consumers focus on end-of-summer activities. This year, it is even more quiet than usual as exhibitors contend with a dramatic slowdown in terms of August studio product after a huge March-July. The downturn is due in large part to post-production delays due to the pandemic., starring Sterling K.
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