IJBOL captures the feeling of going from quietly scrolling to letting out a burst of laughter, according to Gen Z.
social mediaPeople online constantly look for ways to express exactly how they are responding to content, MaryLeigh Bliss, the chief content officer for youth research organization YPulse, told Axios.
"Since the beginning of communicating through chat, which is what Millennials grew up doing, we've been looking for ways to communicate this incredibly physical reaction to what we're experiencing, seeing, reading," she said.K-pop fans are some of IJBOL's most prominent users, according to a search for the term on X.
IJBOL accurately captures the feeling of going from quietly scrolling to letting out a burst of laughter, members of Gen Zthan anyone else on their phones, Bliss said. As a result, they have to convey the wide range of human experiences in text-based communication.This means IJBOL, with increased prominence, may be used more ironically from here on out. It could see a similar fate to the crying laughing emoji, 😂, now widely considered cringe.
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