This summer's cocktail trend: The paloma cocktail made with tequila, grapefruit and lime juice.
The back story: Every summer sees a cocktail sensation or two. In the last couple of years, the Aperol spritz, a refreshing drink made with the Italian aperitif, has surged in popularity. And let’s not forget frosé, as in frozen rosé.
All of which leaves room for a company to help us in our paloma-making efforts. Enter Fever-Tree FQVTF, +2.51% a brand of mixers that started in the United Kingdom almost 20 years ago and has become especially known for its higher-end tonic waters. Now, it has just introduced its Sparkling Pink Grapefruit sparkling mixer.
It is too early to say how popular the new product will become, but Fever-Tree has enjoyed solid growth of late. In 2019, company sales increased by 33% to close to $60 million.
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