'Mtn Dew' is getting a makeover, with the word 'mountain' reappearing on cans and bottles following a roughly two-decade-long hiatus.
“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus.
Hardcore Dew fans might recognize the new logo slightly resembles the logo used in the 1990s, but Porcini told CNN that it’s “modernized and projected to feel the three-dimensionality” of the words, giving it a more current look with softened angles. A major change in marketing is essential for Mountain Dew. PepsiCo has “little choice” but to improve its sales since the beverage is one of its biggest brands, Stanford said. PepsiCo also owns Rockstar Energy and has a half-billion-dollar investment in Celsius, a trendy energy drink brand, so “the need for Dew to compete as an energy brand isn’t as critical.”
The new look for Mountain Dew is more about an “evolution and nurturing that we wanted to give to this beloved franchise,” said JP Bittencourt, vice president of marketing at Mountain Dew. “This design has been in the works for some time, so this is not a response to anybody.” American actor and environmental activist Mark Ruffalo is weighing in on British Columbia politics, lauding the B.C. Green Party's stance on fossil fuels ahead of the Oct. 19 election.A former chief of staff to a Liberal public safety minister has denied suggestions she worked to stall approval of a spy service warrant in early 2021 because it directly touched the operations of the Trudeau government.
A severe solar storm is headed to Earth that could stress power grids even more as the U.S. deals with major back-to-back hurricanes, space weather forecasters said Wednesday.Nobel Prize in literature is awarded to South Korean author Han Kang for her 'intense poetic prose' Rafael Nadal announced his impending retirement from tennis on Thursday at age 38 after winning 22 Grand Slam singles titles during an unprecedented era he shared with his rivals in the so-called Big Three, Roger Federer and Novak Djokovic.Buffalo Sabres centre Dylan Cozens had just finished a gruelling summer off-ice session when he and trainer Ben McPherson drove out into the Yukon wilderness to go fishing.There was a time J.T. Miller struggled to work his way into an NHL lineup.
Weeneebayko Area Health Authority and the Government of Ontario have awarded a $1.8 billion fixed-price contract to design, build and finance a new Far North hospital.It all happened within a matter of seconds. Christopher Taylor was biking near an East Vancouver park on a leisurely Sunday morning when he looked left to see a police cruiser barrelling toward him.The parents of a teen who died of a suspected drug overdose are calling on the government to improve addiction and mental health care.
Ottawa public school board shuffling teachers as it deals with 1,100 student drop in elementary enrolment
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