Motown Enters the Metaverse With Second Life

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Motown Enters the Metaverse With Second Life
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Motown Enters the Metaverse With Second Life: Exclusive

Founded in Detroit in 1959 by Berry Gordy, Jr., Motown is, of course, home to such legendary acts as Diana Ross & The Supremes, Marvin Gaye, Stevie Wonder, The Temptations, Martha & The Vandellas, The Four Tops, and The Jackson 5. Its contemporary signings include YoungBoy Never Broke Again, KEM and Ne-Yo.

Visitors to the Motown hub can also nab so-called “Styngs,” which enables Second Life residents to attach music snippets to their avatars, like a digital badge.is home to a dedicated Motown Records radio station, curated by Motown and STYNGR, with more experiences and music to roll out in the months ahead.

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