Around 43% of regular true crime listeners in the U.S. are Latino and 36% are Black, according to a new Pew survey.
was fueled by internet sleuths and true crime fanatics who took it upon themselves to investigate the young woman’s case.
The popularity of true crime among Latino and Black listeners has created a previously untapped market for podcast creators.," a podcast focused on crimes in which the perpetrators are Black women. They started the podcast during the pandemic and carved out a niche that allowed them to shed light on racial disparities between how white women and Black women are treated in the justice system — as both victims and perpetrators.
For their first episode, MaRah and Taz covered the 2010 death of Jarmeca “Nikki” Whitehead at the hands of her, Jasmiyah “Jas” and Tasmiyah “Tas” Whitehead. The case was particularly close to home for them because they had attended the same high school as the Whitehead sisters. MaRah and Taz, whose viewership primarily consists of Black listeners, said that the popularity of true crime podcasts in the Black community is likely because of how relatable the topics can be: “Everybody’s looking for something that they relate to, and I think these are more of [the Black community’s] everyday experiences,” Taz said.
“That relatability also is a cautionary tale,” MaRah added. “We do have listeners that listen to our podcasts with their teenagers on the way to school. It’s a conversation starter that every Black parent has to have with their children about the police.”
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