Morrisons has confirmed changes to its loyalty card scheme which will make it easier for shoppers to save money.
Morrisons says it is switching up its regular offers to include more of the items customers have said they want, including meat and dairy products.
A ‘Basket Bonus’ offer is also being rolled out which will be generated when a customer scans the app or swipes their loyalty card after making a purchase.The supermarket has also changed the look and feel of the app to make it quicker and easier to use. Morrisons chief customer and marketing officer Rachel Eyre said: “We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop.
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