J.D. Power’s EVC study also shows that the lack of charging station availability is hindering EV adoption.
Longer commutes lead to increased consideration for EVs, with 35 percent of people who commute more than 45 minutes each way saying they are “very likely” to consider an EV, which is 14 percentage points higher than among those with a commute of 15 minutes or less .People who just rode in an EV as a passenger are more likely to consider an EV than those who have no personal experience with a battery-powered vehicle.
J.D. Power says that Tesla remains the most-considered EV brand, but rather interestingly, the three most-considered electric models are all from other automakers. However, shoppers considering a new Tesla say charging station availability is a greater reason to buy than those considering other EV brands.
As for those considering a switch to all-electric, owners of plug-in hybrids who say they are “very likely” to consider an EV increases 11 percentage points year over year, followed by BEV owners, with an increase of 6 percentage points over last year. The same answer saw a 2-point increase among internal combustion engine vehicle owners.
“With all of these influences shaping today’s EV market, the biggest friction point for consideration is the availability of public chargers,” said Stropp."The growth in public charging isn’t keeping pace with the rising number of EVs on the road. While owners are impressed by what automakers are offering, they’re also thinking about how, when and where they’ll be able to charge their vehicles away from home.
J.D. Power’s EVC Study gauges fully electric or battery electric vehicle shopper consideration by geography, demographics, vehicle experience and use, lifestyle, and psychographics. This year’s study measures responses from 8.136 consumers and was fielded from February through May 2023.
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