Diversity in Hollywood films isn't just an important cultural shift, it's a lucrative business model. Theater owners at the annual CinemaCon in Las Vegas say they want more diverse and inclusive movies because of pent up demand from moviegoers.
At the National Association of Theatre Owners's annual CinemaCon in Las Vegas one thing rang true with movie distributors and theater owners alike — more diversity means more money.
Its director, Ryan Coogler, was the second black director to direct a film that has crossed the billion dollar mark, and now holds the title for highest grossing film by a black director. F. Gary Gray was the first black director to reach that distinction with"The Fate of the Furious" in 2017.
The film secured $238.5 million at the worldwide box office, making it the sixth highest grossing romantic comedy of all time. Chu is expected to return to direct a sequel to the film. Esparza, a film industry veteran, spoke about the Latino community in particular during the panel, noting that for the most part this community has only really had one film per decade that was a big blockbusters. He pointed to"Spy Kids" and"Selena" as examples.
These films don't resonate with a significant portion of the population that they are intended for. Instead, the native born Latino community are lining up to go see other films.
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