A new report suggests Canadians' television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions.
A new report suggests Canadians’ television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the federal regulator is considering new rules to help level the playing field across the sector.
Last year saw 2.6 per cent of Canadian TV subscribers cut the cord, as the revenue brought in by traditional TV providers declined three per cent to $7.2 billion — a pace the report predicts will continue through 2026.Meanwhile, streamers’ Canadian subscription revenue rose 14 per cent in 2023 to $3.73 billion and is forecast to reach $4.25 billion this year.
The report noted Canadians found “significant” savings associated with streaming packages that require the viewer to watch advertisements. Customers with these packages paid an average of 42 per cent less than those subscribed to ad-free alternatives.Streaming customers pay for an average of 2.5 platforms per household.
He added one of the reasons that decline has been less severe in Canada is due to the high number of new people moving to the country each year, which is fuelling Canada’s population growth.But the struggles felt by Canada’s broadcasting sector have been significant enough to prompt calls for reform — and help — from the CRTC.Bill C-11: The future of broadcasting and streaming in Canada
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