More Americans Are Living Solo, and Companies Want Their Business

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More Americans Are Living Solo, and Companies Want Their Business
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Refrigerator, cake, closet for one, please. Companies are serving up more options for people who live alone.

Consumer firms are catering to single-person households, upending generations of family-focused marketing; smaller appliances, individual packaging, giant toilet-paper rolls

Nicole Beck, a public-relations manager in Austin, is among 36 million Americans who live alone and shop for a single-person household.

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