Sony has a lot riding on Morbius with its plans to create a rival to Disney’s Marvel Cinematic Universe
“Morbius,” the latest comic book adventure from Sony’s Universe of Marvel Characters, opened in first place at the domestic box office, though ticket sales were considerably softer than recent superhero blockbusters.
Sony spent $75 million to produce the vampire-infused “Morbius,” which is less than studios typically shell out for superhero blockbusters. Marketing and other promotional costs added many millions more to expenses.
“This is a weak opening by Marvel’s exceptional standard for launching a new superhero series,” said David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. He added, “Marvel movies are generally very well reviewed; here reviews are uncharacteristically poor.”
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