.HeidiKlum and TimGunn give an inside look at PrimeVideo's MakingtheCutTV.
Looking for some fashion distraction? Heidi Klum and Tim Gunn are ready to help — and maybe change the business along the way.
In addition to selling winning looks from individual challenges along the way, Amazon has exclusive rights to sell a full collection from the series winner outside of his or her own store. After seeing the devastation COVID-19 is wreaking on small businesses, Amazon pledged this week to donate 100 percent of the proceeds from all winning looks back to the designers.
Could it be the beginning of a new way for consumers to see and buy fashion, especially in the absence of so much else? To watch, the show is glossy and gorgeous. It also functions as a luxe travelogue. Challenges take the cast to glittering sites in Paris , and later to Tokyo and New York. Sara Rea: I’m sort of fashion adjacent, I have been watching the industry through the lens of those on the show and it’s hard. I thought TV was tough, but this is a hard business. I felt it was important for us to reflect that to the world, how hard it is to survive.H.K.: A dream come true, haute couture, it all comes from there.H.K.: Being in front of the Eiffel Tower, we pinched ourselves.
T.G.: Fashion designers need to know how to sew just as architects need to know how to build, so that they know how things are actually put together and what the possibilities are. Do they need to actually do it? No. In fact, getting their hands off meant they could do more work, or should be doing more work, hopefully at the highest possible level.
T.G.: I was insisting we have a man, someone who was not going to be putting the clothes on in their head, so Joseph is there. WWD: The models seem to be, and the fact that larger sizes are included but not necessarily because it’s a particular challenge.
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