In a bid to reduce waste, Montreal-base brand Partoem is turning its spare material into chic accessories for your four-legged friend.
comes at a point when taking your furry friend for a walk is an even bigger mental health helper than ever before. The idea for the new line came from designer Madeleine Beaulieu’s mother, a graphic designer who has collaborated on her daughter’s leather goods line since its founding in 2017. “We always had dogs in our family,” says Beaulieu, adding that she’s in the process of adopting a retired racing greyhound.
Not only do the collars and leashes allow customers to coordinate their own Partoem purchase with what their pooch is wearing; it’s also a way for Beaulieu to minimize the amount of refuse her Montreal studio creates during the production of its striking bags, wallets and keychains. “The more variety of sizes and different types of products that you have, the more you can reduce your waste,” she notes.
The qualities given to leather after vegetable tanning also lends to Beaulieu’s creativity by virtue of how the material responds to manipulation. Coming from a background in industrial design, she has a specific mindset for conceptualizing her pieces in terms of construction and shape. “I need my materials to have a certain quality,” Beaulieu says. “Vegetable tanned leather has the ability to remember certain folds and shapes.
“I’m happy that I’m still functional and can supply the demand,” Beaulieu says, highlighting that because Partoem is a small operation and she has an inventory of materials to work with so she can create pieces herself, she hasn’t faced the hardships of bigger labels that outsource these production components. “I’m optimistic that things will continue to grow for me.”
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