Montreal analytics startup Sportlogiq plays big role in NHL playoffs GlobeTechnology
Sportlogiq's Craig Buntin, left, co-founder and CEO and Christopher Boucher, VP sports development, analytics & hockey ops, look at a new program in their offices in Montreal, Quebec, on April 11, 2019.How did the Columbus Blue Jackets sweep the Tampa Bay Lightning in the first round, pulling off one of the biggest upsets in NHL playoff history? Artificial intelligence may be partly responsible.by Montreal sports data analytics startup Sportlogiq Inc.
The company has raised $30-million in financing, including backing from Mark Cuban, owner of the NBA’s Dallas Mavericks, and eight other pro sport teams owners. Sportlogiq is starting to offer similar analysis in other sports including soccer. Insights from Sportlogiq’s analytics have found their way into pregame shows including teams’ relative strength in the neutral zone. It’s influencing trade decisions and how voters for NHL awards cast their ballots.
Mr. Buntin joined with chief technology officer Mehrsan Javan – whose PhD thesis at McGill is at the core of the company’s patented technology – in 2014 to launch Sportlogiq. Mr. Buntin initially thought figure skating was a good market until Mr. Seetzen convinced him to go after pro sports, where the money was. They started with hockey.
He wanted to understand how plays came together and created scoring chances, but there were few stats available. So he invented his own, breaking down hockey games like no one had before – akin to what Bill James did for baseball.Metrics he created include “scoring chance generating plays,” measuring a player’s ability to get the puck in front of an opponent’s net, and “possession driving plays,” quantifying the ability to move the puck up ice. Mr.
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