Are billboards 'in the way' amid SLC's latest growth spurt?
A billboard stands in front of an apartment development at 300 West and 500 South in Salt Lake City, Monday, March 18, 2024.The billboard standing near a busy Salt Lake City corner at 300 West and 500 South — directly obstructing windows on a new luxury apartment complex — draws thousands of commuter eyeballs daily and is now the subject of periodic head-scratching social media posts, speculating on how it came to be.
“As you see cities rezoning, developing and doing all this mixed use,” said Kate Kopischke, co-director of Scenic Utah, “there are lots of billboards in the way. A billboard stands in front of a new apartment development along 600 South in Salt Lake City, Monday, March 18, 2024., did not respond to inquiries as to the 300 West billboard’s effects on rentals in the new luxury building.
“The entity that bought it was fully aware of what our requirements are for access and visibility of the signs on the property, including this one,” he said. “That’s really where it stops with Reagan.” The city “usually would not be involved,” Norris said, “until a billboard owner proposes relocating a billboard.”
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