Nicole Lapin has built her career as an author and journalist by being a keen-eyed observer of business and financial trends for CNN, CNBC and Bloomberg News. This year, she’s following her instinc…
has built her career as an author and journalist by being a keen-eyed observer of business and financial trends for CNN, CNBC and Bloomberg News. This year, she’s following her instinct that there is a major opportunity to build a podcast network devoted to financial literacy and investment guidance for mainstream listeners.
“Podcasting has lately become a gold rush for celebrities who have been offered a zillion dollars to host shows,” Lapin tells Variety. Listeners are looking for content that feels intentional and rich and not just banking on the power of celebrity. We’re trying to democratize the pathway to wealth for everyone.”
The two other podcasts under the MNN banner at present are “Help Wanted with Jason Feifer and Nicole Lapin,” a weekly career development show, and investment-focused series “We Have Options with Dominque Broadway.” On March 1, MNN is set to launch a podcast that will be produced in English and Spanish with veteran media entrepreneur Nely Galán, “Money Maker with Nely Galán / Mi Mundo Rico con Nely Galán.
Feifer, who is a strategic adviser to MNN, said the budding podcast network is looking to capitalize on recent shifts in the still-nascent audio storytelling arena. As Spotify and others pull back on big-money podcast talent deals, there’s new opportunity for those who are laser-focused on building brands that are rooted in podcasting. The softness of the programmatic digital ad market is also forcing large media firms to reconsider strategies for the sector.
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